Dior has unveiled its latest ready-to-wear campaign, a blend of past and present that reinterprets the iconic style of the 1960s. The Autumn/Winter 2024 campaign, shot by artist Sarah Jones, transports viewers on a journey through time, celebrating the legacy of the original Miss Dior collection and the modern culture.
For Creative Director Maria Grazia Chiuri, taking the heritage of the house and enhancing it with her personal interpretation of an elegant woman is now a symbol of power for the brand. Drawing inspiration from the Miss Dior ready-to-wear line designed by Marc Bohan and Philippe Guibourgé in 1967, Chiuri's designs aim to honour that revolutionary spirit while catering to the desires of today’s women.
The campaign showcases timeless quality, seamlessly merging day and night to create a sense of endless thoughts. It is a subtle and neutral portrait that highlights key elements of the collection, including a reimagined leopard print, the iconic “Miss Dior” logo emblazoned across bags, shoes, and outerwear, and a playful reinterpretation of the Graphic Cannage motif. Accessories such as the Lady Dior and Dior Groove bags, retro-inspired felt hats, and versatile VeryDior M1I sunglasses complete the looks.
