This season, Chanel redefines the fashion gaze with the launch of its Spring-Summer 2025 Eyewear Campaign — an exploration that peers beyond mere aesthetics to celebrate identity, timelessness, and heritage. Fronting this campaign are four iconic forces: actresses Lupita Nyong’o, Margaret Qualley, Nana Komatsu, and music sensation Kendrick Lamar, who makes his debut as the new face of Chanel.
Shot by Karim Sadli, the newly unveiled Chanel campaign marks the beginning of a bold new chapter, introducing fresh faces and designs, all elevated by the refined power and statement styling of the House’s latest eyewear collection.
The Spring-Summer 2025 collection captures the essence of Chanel’s codes while going by the expected: timeless silhouettes are reinvented with edgy hardware, architectural lines, and a refined nod to vintage glamour. It's eyewear that doesn’t just complement a look — it completes a character, and no one does it better than Chanel.
For the campaign, Kendrick Lamar — who says about his new ambassador title, "Chanel has a timeless legacy, and that is always something I can get behind." — wears deep, angular sunglasses that reflect a modern and understated aesthetic. Nana Komatsu appears in sleek cat-eye frames with a contemporary twist. Margaret Qualley opts for rounded, retro-inspired styles, while Lupita Nyong’o is seen in oversized silhouettes that balance boldness with elegance. From sharply structured designs to softer vintage shapes, this campaign highlights the versatility of Chanel's Spring-Summer 2025 eyewear collection. Are these the next viral sunglasses of the season? Perhaps.
