In an era where "clean makeup" and multi-functional products are increasingly sought after, Chanel Beauty presents Camélia Futura, a collection that honours the brand's heritage while embracing a new world of possibilities. Inspired by Gabrielle Chanel's cherished flower, the camellia, and conceived in collaboration with Cécile Paravina and the Comètes Collective, this collection reimagines the camellia's inherent duality, enhanced in a campaign starring Minji, house ambassador and member of the K-pop phenomenon NJZ.
The Camellia, Gabrielle Chanel’s beloved flower and a symbol of the House, has long been a source of extraordinary power for Chanel skincare. Having unlocked the camellia's unique properties through years of dedicated research in their open-sky laboratories, Chanel now extends this expertise into the realm of colour with the Camélia Futura makeup collection. This is the influence of a flower, a testament to Mademoiselle Chanel's vision, where nature becomes the very essence of beauty.
The knowledge gleaned from cultivating and understanding the camellia for skincare—its resilience, its delicate strength—has directly inspired the creation of a makeup collection where the iconic flower blooms in a vision of tomorrow, reflecting both timeless elegance and the evolving landscape of modern beauty.
The collection brightens the face with a play of light and shadow, where metallic sheens and multidimensional shimmer converge, moving beyond simple colour to capture a sense of ethereal radiance. At its heart lies the Camélia Futura exclusive blush. The blush unfolds in a delicate gradient, from tender pink to ethereal apricot, offering a customisable glow that reflects the current trend of personalised beauty.
For a luminous veil, the Fluide Enlumineur, in an exclusive shade of soft pink with subtle green shimmer, captures and reflects light with an ethereal glow, adding a touch of sophisticated shimmer, a trend that is replacing heavy glitter. The Les 4 Ombres Utopia palette, enriched with radiant pearlescent particles, bestows a sublime, almost otherworldly luminescence upon the eyes. Define and sculpt with the Stylo Ombre et Contour, offered in a spectrum of pearlescent shimmers, deep mattes, and unexpected, transformative hues, reflecting the current interest in multi-use products.
The lips are adorned with the luminous Rouge Coco Flash, in shades of peach with golden pearlescence and pink with lilac-blue undertones. Rouge Allure Laque presents a study in contrasts, with a deceptively classic, deep rosy peach and a vibrant hot pink imbued with metallic shimmer. Complete the vision with Le Vernis in two new shimmering shades: a glittering mauve grey and a semi-sheer pink, each infused with fine pearlescent particles.
Camélia Futura is a testament to Chanel's enduring ability to weave the poetry of the past with the promise of the future, a romantic vision rendered in the language of tomorrow, while addressing the modern consumer's desire for refined, adaptable beauty.
