Billionaire Boys Club, the urban clothing, accessories, and lifestyle brand co-founded by American Grammy-winning producer Pharrell, and Japanese streetwear mogul Nigo, has released its Spring/Summer 2023 collection. The brand's aesthetic and sensibilities are rooted in skater fashion, music, and culture, blending streetwear and luxury to position itself at the forefront of culture perpetually focused on originality and authentic self expression.
One of the standout features of Billionaire Boys Club is their use of bright colours and bold prints, from graphic tees to patterned jackets, their eclectic designs are sure to turn heads. Inspired by vintage sci-fi publications, their Spring/Summer 23 offering showcases a range of supernatural elements with multi-coloured graphics including BBC’s signature astronaut featured across a range of street-ready pieces such as hoodies, t-shirts, sweatpants, and shorts.

Billionaire Boys Club's DNA is fuelled by Pharrell's aspirational motto and mantra that “wealth is of the heart and mind, not the pocket.” Challenging its community to perceive wealth in humanity, compassion, creativity, and curiosity, with philanthropy and community at the core of their priorities. Accompanying their latest release, BBC has released a new episode of their Heart & Mind. TV series which features personnel in their creative space. The seventh instalment takes a closer look at Bladi and his photography work and campaign imagery for the collection.

Billionaire Boys Club's founders, Pharrell Williams and Nigo, bonded over their love for music, both designers marked a whole era of American fashion, dominating the youth’s wardrobes through their Ura-Harajuku-inspired streetwear and Y2K remixing. Since then, both designers have evolved to continually lead and define fashion with an embrace on originality, culture and individualism. 20 years later, both of them have scored top-tier positions as creative directors at the French fashion conglomerate LVMH.

At Kenzo, Nigo is in charge of reviving and rejuvenating a brand dominated by it’s catchy name and tiger-embroidered logo tees. While, Williams prepares his first collection as creative director of Louis Vuitton, scheduled to take place this June during Men’s Fashion Week in Paris. A logical move for Louis Vuitton? YES! Williams has been shaping and living the hip-hop culture continuously reinforced in high fashion, his style sensibilities, amplified through his personal style have been shaping culture for decades.

Carrying on Virgil-Abloh’s legacy, his collection is sure to be met with intense scrutiny. However, Williams' impact within the industry cannot be denied, bridging luxury fashion, heritage, and streetwear his multidisciplinary resume includes collaborations with Chanel, Moncler and Tiffany & Co.
Billionaire Boys Club 3.jpg
Billionaire Boys Club 2.jpg
Billionaire Boys Club 4.jpg
Billionaire Boys Club 5.jpg
Billionaire Boys Club 7.jpg
Billionaire Boys Club 8.jpg