Streetwear gets a luxe upgrade as AVAVAV, the brand known for generating Fashion Week buzz, joins forces with bag giant Eastpak. Their collaboration launched at Milan Fashion Week, featuring innovative and functional silhouettes inspired by Eastpak's iconic Padded Pak'r backpack.
AVAVAV's creative director, Beate Karlsson, reinterprets the Padded Pak'r with a contemporary twist. The collection is based on deconstruction and multiplying its form to create entirely new shapes, resulting in a collection that elevates streetwear style with luxurious touches. "I wanted to create something that built on the Eastpak DNA but also introduced new AVAVAV silhouettes. I love the round, organic shape of the Padded Pak'r and started combining it in different ways, deconstructing and multiplying it to create new shapes," said Beate Karlsson.
The collection boasts four standout pieces. The AV Double Pak'r offers double the functionality with two handles, front pockets, a padded laptop sleeve, an organiser, and adjustable straps. The AV Reader transforms the classic backpack into a spacious travel companion with a main compartment, a security pocket, and four front compartments. The AV Bumbag is a practical, water-resistant waist bag with three compartments and adjustable/detachable straps for versatile wear. Finally, the AV Mini Bag adds a compact and stylish option for those seeking a small but functional accessory.
The AVAVAV x Eastpak collection is now available in select stores and online.