The British brand has relied again its trust on a familiar name, Masha Vasyukova, to direct the short film to launch the Spring/Summer 2018 men’s collection. The filmmaker is already responsible for the Pre-Fall 2017 and Fall/Winter 2017 – both men and women — campaigns, so it seems a logical and coherent decision to put her in charge of the season to come too. Surrounded by the typical London streets and weather, models Willow Barrett, Benjamin Lessore and Chris Diana wear the almost puritanical tailoring clothes like rock stars, in a collection based on the figure of the explorer.
If you haven’t seen the looks yet, prepare yourself to see the brand’s take on a look that will make you travel far away. The clothing and accessories include some fragments of Rudyard Kipling’s 1898 poem The Explorer either printed or embroidered. The storyteller, who won the Nobel Prize for Literature in 1907, wrote about a man who goes exploring driven by an inner voice that whispers he should “go and look behind the Ranges”. In the end, he discovers that the only payoff isn’t material but the experience of exploration itself. And the collection revolves around the figure of those who wander with curiosity, as well as the pioneers (who also appear in the poem).

The collection has been defined as the most un-Spring/Summer collection ever seen on the runway by Luke Leitch because of the fabrics and materials employed. But how can a designer exchange seasons? The brand has grabbed apparels such as bonded leather, wool silk jacquards, leather bikers, and fully zipped pants and has mixed them with checks, double-breasted jackets, reconstructed outerwear, and long trenches that contribute to the disorientation, all in dark or autumnal colours including navy, scarlet and black. What give the idea of the actual season are the beautiful ivory white cotton and silk poplin, broderie anglaise present in some pieces. Everything is completed by jewellery and pendants of labradorite stone, skull necklaces, studded open toe sandals and leather trainers. But see it for yourselves and enjoy the film.