If WTF was a music video, it’d probably be that of Tailor Swif, A$AP Rocky’s (or as Liam Gallagher re-baptised him, Whatsapp Ricky) latest tongue-in-cheek song. Guys peeing upside down, latte art in a toilet, a naked man sitting on a car driven by a dog, a woman sporting a wig made of ciggies, another one working remotely from a fridge or a couple picking up their drive-through order in a horse (very Bianca Jagger of them) are just some of the disconnected, bizarre, and mind-boggling elements that build up this fever dream-like music video directed by Vania Heymann and Gal Muggia (who’ve previously worked with DJ Snake, Dua Lipa, and Tove Lo among others).
“This video took not letting them know your next move to a whole new level lol,” comments @Leekio934. “My nigga I’m perplexed, confused, baffled, flabbergasted, bewildered,” says @ZazaNugget_. These all reflect our feelings after watching Tailor Swif, a chaotic yet incredibly creative visual piece. If you’ve watched movies like Ari Aster’s Beau is Afraid or Jerry Zucker’s Rat Race, you’ll probably catch my meaning. Each scene is wilder, more surrealist, more over-the-top, and makes less sense than the previous one. And that’s what makes it pure gold. With this new single, A$AP Rocky keeps showing he follows his own rules and style, and makes so in the craziest way.