After a decade of successful partnership between sportswear label Adidas and designer Yohji Yamamoto, the house of Y-3 has launched a printed book under the name "10 Years of Y-3", combining the key "hyper-kinematic" ad campaigns and product shots from the 10-year history of the house. Every spread of the book represents a distinct chapter in the brand's evolution through runway and backstage photos, store imagery and studio sketches.
Designed by PL Studio the book resembles a carefully curated personal album of the brand inspiration. "Sifting through the archives of Y-3 has taken us on a journey through all imaginable sartorial interpretations of sportswear,” said Stefan Pietsch and Georgina Lim, the creative consultants of the house. “Y-3 forged new paths for others to follow. It’s a creative partnership that has defined a new genre in fashion and inspired those who have been fortunate enough to work with the brand.”
"10 Years of Y-3" will be gifted as "Thank You" to brand collaborators and ambassadors over the next holiday months and won"t be available for sale.Everyone could view the book at all international Y-3 boutiques and on the Y-3 website.