A series of erudite references to painters, filmmakers, theatrical masterpieces, performances and photographers enhance the style of Sylvio Giardina, elevating his outfits with new meanings and strengthen the visual impact. The result is one of the values that the Rome based designer pursues unrelentingly with his work: uniqueness, a concept which is very far from the mere following of the moody trends. The kind of works that Sylvio Giardina proposes is a complex path towards an original, deep elegance and towards a strong fascination: fashion with a powerful soul.
Design and creation are the fulfilment of a passion that lives inside of me all along; I don’t think there was a precise beginning or a precise moment that I remember. I started drawing when I was a child, then I attended the courses at the Academy of Costume and Fashion, then it became a work. A natural path! Different languages flow into my projects, languages that belong to art, cinema, music and nature; languages that I develop, modify, restructure to re-propose all in form of dresses.
Elegance is the openness to the world regarding the fellow and is also to be unique.
There are so many fashion reviews, and a lot have reached a high level of quality and of product. I’m open to collaborate both with the important names and with the young and new products, but always without overlook the type of communication and the style of the product.
I think about a woman that has a sense of the uniqueness of her self and that doesn’t need to run after the tendencies, but chooses what really made her unique.
Claude Cahun, Artemisia Gentileschi, Elsa Schiapparelli, just to name a few, but basically are all that people that have struggled for their own freedom, even through their diversity.
I prefer the designers that connect the research with the tradition. In this moment I think it’s very interesting the work of creative talents like Gareth Pugh, Haider Ackermann, Iris van Herpen and Maria Grazia Chiuri and Pierpaolo Piccioli for Valentino.
Art is memory and memory is what we wear.
In only three years the brand has establish itself both in Italy and abroad; I had a very positive hail in the new economy’s countries like Cina and Russia.
Is it clear that there is still a lot to do for the young emergent designers, most of all for all the people that are doing research and that are competitive with the colleagues from Europe and overseas. Italy needs to reconquering the fashion market but with new ideas, new protagonists and with projects with quality. The institutions have great responsibilities, most of all in this period of recession, toward the young designers that represent the future of Italian fashion around the world.
I choose the materials that represent me more and that are closer to the theme and to the concept that I want to express in the collection that I will realize. Often I match fabrics with sartorial feature to fabrics used in the sportswear.
Thank you for the compliments; it’s always something that helps to have a good humour. Irony? No. The starting point for my work is always the study of a new silhouette, in which I exasperate some shapes or some body parts to express a new concept of aesthetic that doesn’t want to fit the traditional canons.
In this moment the main purpose is to finish the collection for the Spring/Summer 2014, and if I will have time I would like to spend some days on holiday…