We sat down with her to discuss her time at The National School for Decorative Art, what it’s like being a Parisian designer based in the fashion capital of the world and her future plans for Nico.
I read a beautiful novel called Réparer Les Vivants by Maylis de Karangal this weekend. It’s the story about a heart transplant.
Free, hippie, naked and cheerful.
I chose this subject because it was a liberal course in terms of research and thinking and I wanted that. For my last year and diploma, I decided to do a year-long travel around the world with my friend. To earn money for the trip, I did a project with a good friend of mine the year before by selling our drawings to a magazine, got an award and left for 6 month to Nepal, Burkina and Yemen to draw. It was fantastic!When we got back to school, we made a scenography to show our works.
I learned I must listen to my own instinct.
I’ve always loved fashion and textile. Clothing in general speaks a lot about a culture, a movement or an identity, and fashion is a capsulation of this. I love fashion because of that; it has such a strong force and power in our life and history.
Nico stands for Night Is Coming On and it’s like a nickname, which can be used for a girl or a boy, pretty unisex. It’s also the name of the lead singer from the band The Velvet Underground.
I never know how and when the first idea comes from, it could be when I’m traveling, cycling or sleeping. Sometimes I just compile images that I like and then begin to sketch with them, and then, intuitively, the colors and graphics just make sense! In order to develop the prototypes and silhouettes of the season, I work with Keem, our designer, we discuss about the spirit of the collection and what to look for in terms of new direction…. For production, business and communication, I have my sister and partner Charlotte, who has a huge role in keeping NICO running. So yes, I would say I’m pretty hands on.
Independent and free spirit.
I’ve always been as close to fashion as to art and so I imagined this brand to be like a publishing house for art media. Therefore, there have always been collaborations with artists since the beginning. All collections are a merge between art and fashion, so, in my case, I wouldn’t say it’s the key for just one particular season.
Felipe Olivera Baptista for the sublime shapes and Proenza Schouler for the pattern and technical textile design.
The Parisian scene is quite alive and dynamic, there are designers who come from everywhere, there’s a mix and diversity that make it interesting. I don’t think about the stereotype of being a Parisian designer, for me I just want to create beautiful and comfortable clothing for women.
We are not in Le Bon Marché this season; we are carried by Merci, a wonderful concept store in Paris. I think that keeping a professional relationship with retailers is very important because their feedbacks help us grow and strengthen the brand because they are the direct link to Nico’s women.
Our products are special in the fact that they are fabricated by good manufactures, with luxurious and natural materials such as silk, linen and cotton. I designed the prints and graphics so all our designs are original, we then work with a printing company in Holland, who has the best printing and color quality. Because of that, the designs come alive on the t-shirts and sweatshirts. We have the best resources at a really reasonable price thus creating job opportunities worldwide.
It’s my favorite lookbook. We just wanted to have fun so we made a mask with a collage of flying giant vintage objects, adding a touch of art to the shoot.
Yes, I would love to have a menswear line for Nico in the future. At the beginning I wanted to do women and men collection but it wasn’t a good idea to create both at the same time. Right now, we are focusing on expanding our women’s collection; strengthen it before developing another line.
Digital media is a really good opportunity for our generation. There's more accessibility, it makes things easier and faster and, as a new designer, it’s always smart to take advantage of this to communicate the universe of Nico across the audiences.
Sculpture, ceramic, tapestry...
I spend time with my kids, my lover and friends and go dancing together. I also go and see exhibitions, do some cycling and running. I love to eat and cook as well!
Yes, I would like to expand the collection with accessories and menswear, eventually I would love to work with craftsmen all over the world to showcase their savoir-faire and sell a house object line.