Zara has been pairing up with some of the most incredible names lately — hello, John Galliano! One of them is Benito Antonio Martínez Ocasio, aka Bad Bunny. Their official presentation was nothing short of iconic: the Puerto Rican singer’s spectacular Super Bowl halftime show, where he dressed to the nines in a couple of all-white looks. Later on, another massive event, the Met Gala, saw Benito dressed as an incredibly dapper old man. Well, today, this partnership grows even bigger with the release of the Benito Antonio collection.
Of course, Bad Bunny has teamed up with his longtime collaborator, Stillz, for the campaign, which was shot in Puerto Rico. In it, we see the artist stranded on a rock in the middle of nowhere; thanks to his collection with Zara, he is able to sew an improvised sail and get back to sea. But don’t think it’s stressful or anxiety-inducing; on the contrary, Benito’s face is peaceful because he knows he’s resourceful. Just like in real life.
The Benito Antonio collection is divided between more basic, plain clothes in an array of colours (brown, white, green, pink, red, orange, navy blue, and black) and other statement pieces like a hoodie that says ‘Nuevayol’, a cap with his name embroidered on it, shorts and light jackets with prints, or a plaid shirt with ‘DTMF’. It truly reflects the effortless style of Bad Bunny while also giving fans a way to feel more connected to him and his latest album, DeBÍ TiRAR MáS FOToS.
