New York has been and still is a perfect setting for filming movies, recording music videos, and shooting fashion campaigns. The magnetism of this city is undeniable; this place has a very special place in our minds after being the epicentre for many of the most unforgettable iconic movie scenes. It has also played an important role in the history of Y-3, which hosted here runway presentations for five seasons in the early 2010s, as well as for the legendary photographer Max Vadukul, who now returns to the city to shoot their Fall/Winter 2024 campaign, A Love Letter to New York.
Through black-and-white images and striking figures against the New York City skyline wearing Y-3, A$AP Nast and Gabbriette, the two protagonists of this new campaign, guide us on a tour through this unique city in the world, allowing us to learn more about themselves in a fantastic shoot that was captured on the go over the course of a day. The movement that defines this city is intertwined with the concept of Y-3’s new campaign, Hyper-Natural, to offer us a bold view into the label’s latest ccollection,which hinges on spontaneity.
“The essence of my photography lies in this interplay, making each visit to New York an inspiring and creatively fulfilling experience,” explained Vadukul when asked how he experienced this very special shoot with which he returns to the city whose architectural grandeur and diverse people continue to inspire his black-and-white photography. This is a celebration of the cosmopolitan spirit, the differences that make us unique, and the expression of identity as an act of empowerment.
