How We Holiday is Versace Jeans Couture's project that is dedicated to amplify the voice of the youth and to showcase different cultures and their ways to spend the holidays. Geography, backgrounds, and personal stories all have an impact on how people enjoy this time of year. With How We Holiday, the brand aims to provide an inclusive vision of festivities and send out an authentic message of hope, love, joy, and togetherness.
The three creators were asked to pick a medium of their choice and give their take on the celebrations. French photographer and filmmaker, Natas 3000, captures two friends' countryside getaway as they reconnect with nature. Moscow-based Anastasia Korolkova’s photographs express holiday nostalgia. And finally, Lebanese filmmaker and stylist, Pam Nasr’s short film is a homage to her country’s joyful and resilient spirit. Through an '80s inspired aesthetic, the piece tells the story of a group of friends who get stranded en-route to their holiday dinner and yet still manage to find celebrations wherever they are.
