Known for pushing the boundaries of fashion, Prada has, yet again, done exactly that. This unique collection screams confidence and innovation and no better artist to exhibit this than the alternative R&B flame herself: Abra. She’s captivating, draws anyone’s attention, and presents the new pieces while performing the song Fruit, the meaning of which, according to MyTheresa, is “a melodic expression about the fascination of forbidden attraction and giving into temptation”.
Set in an old abandoned warehouse, highlighted with an array of electric neon lights, the video clearly compliments the themes and vibrant prints of the clothes. Including inspiration from the Fall/Winter 2018 menswear collection and the ever-popular Spring/ Summer 2012 flame sandals, this diverse new collection is ready and waiting to cause a stir. Have you got the confidence to rock it? Don’t miss your chance to feel like fire in this new and exclusive collection, grab it while it’s hot!