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Prada reinvents advertising campaigns through the new 365 concept, which imagines new creative options to fascinate the fashion advertising world. By conceiving this multi-faceted concept, the Italian label shows multiple interpretations of its newest collections. The idea is to narrate several stories that are part of a multidimensional universe through the images of an entire campaign. 

After its remarkable Spring/Summer campaign, Prada unveils the third instalment of 365, entitled Encounters. This new campaign, captured in half-motion by photographer Willy Vanderperre, spotlights models Kris Grikaite, Nina Gulien and Selena Forrest wearing Prada Pre-Fall 2017 pieces fresh from the runway. The Italian label reveals a new interpretation of its collection by staging its new faces within a retro domestic setting, which aims at showing truth and reality through familiar and intimate moments. The garments featured include cosy cardigans, leather jackets, furry shoes and slouchy bags.

Erwan Filidori

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