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Prada reinvents advertising campaigns through the new 365 concept, which imagines new creative options to fascinate the fashion advertising world. By conceiving this multi-faceted concept, the Italian label shows multiple interpretations of its newest collections. The idea is to narrate several stories that are part of a multidimensional universe through the images of an entire campaign. 

After its remarkable Spring/Summer campaign, Prada unveils the third instalment of 365, entitled Encounters. This new campaign, captured in half-motion by photographer Willy Vanderperre, spotlights models Kris Grikaite, Nina Gulien and Selena Forrest wearing Prada Pre-Fall 2017 pieces fresh from the runway. The Italian label reveals a new interpretation of its collection by staging its new faces within a retro domestic setting, which aims at showing truth and reality through familiar and intimate moments. The garments featured include cosy cardigans, leather jackets, furry shoes and slouchy bags.

Words
Erwan Filidori

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