Alasdair McLellan campaign for Miu Miu, called Suddenly next summer, takes us back to the summer of the early 40’s. Leading models like Karen Elson, Carolyn Murphy and Lara Stone – and not to mention the American actress Elle Fanning – flew over to California for a lovely and playful day at the beach. 
With the campaign video Suddenly next summer the British fashion photographer Alasdair McLellan proves for the third time that he knows how to show off Miu Miu through a campaign video. A combination of influences from the 1940 decade, humour, a group of friends and beautiful bathing costumes by Miu Miu make it all a joy to look at. Waves combined with Benny Goodman’s 1937 rendition of Sing, Sing, Sing and we are already dreaming away to that beach in sunny California.

The video is full of dry enthusiasm thanks to the voice-over and the commentary of Fanning. “Very tasteful, very neat.”, “I like that.” We bet you’ll like it as well.