The two Nigerian UK-based artists have conceived the project through various rites, rituals and ceremonies within Nsukka’s Igbo tribe. This series of fascinating images emphasizes spontaneous beauty of Nigerian youth, which “is always present when there is a commitment to the celebration of culture.” The outgoing energy from these visuals shows an attractive representation of Kenzo’s vision of beauty. The concept spotlights Nigerians wearing the Spring/Summer 2017 collections and accessories in “an inclusive pageant created by a community devoted to its own growth.” 
The collaboration between the artists and the fashion house is considered as the beginning of a new quarterly publication project, called Kenzo Folio, whose first title is an Igbu proverb: Gidi gidi bu ugwu eze, which means ‘unity in strength’. A powerful message, accompanied by even more powerful pictures.