On Instagram, FKA Twigs stated that she “wrote Cellophane over a year ago, a visual narrative came to me immediately, I knew I had to learn how to pole-dance to bring it to life, and so that’s what I did”. Andrew Thomas Huang, the video’s director – and who’s worked with Björk several times, Kelela, and Serpentwithfeet before –, is the one behind the dreamy visuals starring the singer in Perspex stripper heels and fantasy-like underwear who ends up falling into a sort of hell populated by demons with masks.