In 1925, the ‘Eternal City’ witnessed the birth of Fendi. Since then, the history of Rome and the Italian house has been inseparable from one another. In this new drop, Fendi presents a video displaying its love for the Italian capital, especially it’s architecture – like the wonderful Palazzo Della Civilità Italiana at the end, with its strikingly visual arches. But also, for contemporaneity: if Rome is embedded in its grandiose past and Fendi relies on its rich heritage, it’s also true that it’s the present and the future where one must set his eyes.
With a very sporty vibe, neon pink and yellow, and a well-chosen cast wearing the maison’s latest collaboration with Gentle Monster, the Gentle Fendi, the Italian house presents the Selleria Roma/Amor capsule collection with a refreshing touch. Sleepless Nights by FM Attack plays on the background while the twisted and visually disorienting artworks by Pref take centre stage as a magnificent bridge between past and present, then and now.