Heavily rooted in Puglia’s traditional folk music and dances, the Dior Cruise 2021 show took place in Lecce, one of the Italian area’s most famous cities. With a massive light installation by Marinella Senatore
, live dancers and musicians, and a spectacular staging, the show took place amidst the pandemic following the healthy measures. After presenting the runway presentation and an otherworldly campaign
, Dior now releases a 30-minute documentary where Maria Grazia Chiuri reveals the secrets and details behind the inspiration for the Cruise 2021 show, as well as introducing us to the generations-old family businesses that the French Maison has collaborated with to make the clothes, the installation, and the staging.