To engage people’s physical bodies, the young artist and entrepreneur Claudia Sahuquillo was commissioned to do what she does best: use the human body as a canvas. After painting on canvases since she was 6, Claudia grew bored of this fairly one-dimensional medium and was eager to explore spaces outside the boundaries of this traditional medium. Thus she began using the body as canvas. Her work quickly went viral, and her feminist approach to painting in conjunction with the #freethenipple movement lured big brands Desigual to her like wasps to honey within a year realizing her unique vision.
At the festival, she swapped her usual matte paints for festival appropriate neon. Claudia and her team of artists painted tribal patterns on the eagerly awaiting public, who were then ready to go from day to night in their neon war paint. Of her multiple collaborations with Desigual, Claudia says: “I’ve been working with them a lot because they are now changing. They are working with young artists, and I think they are interested in me because (obviously) I’m an artist but also a feminist and an entrepreneur. I think they are interested in this kind of young woman.” Desigual indeed must have had this kind of woman in mind when designing their loud, print-heavy, youthful clothing.
To ignite one’s unique artistic energy, Onionlab’s installation for Sónar+D utilised biometric technology to determine the colour that corresponded with each individual’s creative personality. After this was determined by the hands-on totem, one then walked, danced and/or strutted down a mirrored tunnel that filled with light. A video of this was then sent to the user, in which they discovered the meaning of the colour that their body generated. Mine was blue – perhaps a reflection of the exhausting and yet exciting influence of day three of the festival on my body.
At the festival, she swapped her usual matte paints for festival appropriate neon. Claudia and her team of artists painted tribal patterns on the eagerly awaiting public, who were then ready to go from day to night in their neon war paint. Of her multiple collaborations with Desigual, Claudia says: “I’ve been working with them a lot because they are now changing. They are working with young artists, and I think they are interested in me because (obviously) I’m an artist but also a feminist and an entrepreneur. I think they are interested in this kind of young woman.” Desigual indeed must have had this kind of woman in mind when designing their loud, print-heavy, youthful clothing.
To ignite one’s unique artistic energy, Onionlab’s installation for Sónar+D utilised biometric technology to determine the colour that corresponded with each individual’s creative personality. After this was determined by the hands-on totem, one then walked, danced and/or strutted down a mirrored tunnel that filled with light. A video of this was then sent to the user, in which they discovered the meaning of the colour that their body generated. Mine was blue – perhaps a reflection of the exhausting and yet exciting influence of day three of the festival on my body.