Almost three years ago, when we last spoke with UNIIQU3, she told us she was hungrier than ever. At the time, she was already taking Jersey Club to stages around the world, building connections across different music scenes and bringing people together through her PBNJ parties. She hasn’t stopped since. She’s continued developing her sound and nurturing a community that follows her every move. Now, after more than a decade in music, the DJ, producer and vocalist presents her new album, Mass Appeal, out now via Local Action.
And what better way to celebrate that journey than with a record that sounds like a trip around the world? Across ten tracks, UNIIQU3 brings together artists and producers she’s connected with throughout her career, turning the relationships formed on the road into music. “Mass Appeal is a sonic passport to some of the places I’ve taken Jersey Club,” she explains.
The guest list reflects that international spirit. UK producers Samurai Breaks, Sam Binga and Karma Kid join American names including Spank Rock, Leonce and Cakes Da Killa, alongside Australian producer Swick, Franco-Congolese duo Tshegue and Korean vocalist BÉBE YANA. Brazilian producer Leo Justi also makes an appearance on the aptly named Jersey Baile. Different musical backgrounds, different club cultures: all brought together through UNIIQU3’s unmistakable energy.
And the road to this release has been anything but quiet. From having the first Jersey Club track longlisted for a Grammy to opening for Beyoncé on her Renaissance tour, touring with Tinashe and co-writing a platinum single for Chlöe, UNIIQU3 has steadily expanded her reach. Her work has even been sampled by Doechii, another sign of how far her influence extends beyond the dancefloor.
When we spoke to her in 2023, UNIIQU3 emphasised the importance of supporting fellow artists and creating opportunities for her community. That spirit runs through Mass Appeal, a project that celebrates the people and connections that have shaped her journey.
