In the wise words of Charli xcx: vroom vroom! Puma is gearing up for the release of a new colourway of the Speedcat model: pale blue with contrasting bright orange. And who could embrace that spirit better than Rosé? The global superstar, currently on tour with her K-pop group, Blackpink, embodies the rush, the adrenaline, and the restless attitude that comes with wearing the Speedcat.
A vintage car, a killer look, and a lot of attitude is all it’s taken for Puma and Rosé to deliver one of the summer’s hottest campaigns. As you’ve probably seen on your Instagram feed and taking a look at some magazines (like ours, wink wink), Puma is stepping up the game with incredible releases, presentations, and events. The emblematic Speedcat, a staple in 2000s fashion, has been making a strong comeback. This new campaign with the Korean superstar only cements its status as a cultural symbol in today’s fast-paced world.
