Miu Miu has long been celebrated as the irreverent, youthful counterpart to Prada, and its Fall/Winter 2025 campaign is a powerful reaffirmation of this identity. Featuring a cast that includes Kylie Jenner, Lou Doillon, and musician Towa Bird, the new imagery presents a sophisticated, minimal era for Miu Miu. The collection’s soft hues and delicate textures redefine the brand’s aesthetic while introducing a new narrative around gender identity.
It’s no exaggeration to say that Miu Miu has reigned supreme in the industry for several years now. From their emblematic lineup of ambassadors to their much-anticipated shows and countless viral moments, the brand has consistently served as a benchmark for the multifaceted expression of femininity. Once again, creative director Miuccia Prada strikes gold by masterfully playing with movement and fluidity. Styled by the House’s frequent collaborator, Lotta Volkova, and lensed by Lengua, the campaign arrives as a clear statement on the brand’s enduring influence.
This season’s collection embodies the subversive elegance that Miu Miu is known for. The brand has a history of taking classic, often bourgeois elements like twinsets, pleated skirts, and tailored coats and infusing them with a sense of playful rebellion. For Fall/Winter 2025, this manifests in the deconstruction of archetypes. Underwear becomes outerwear in delicate knits, while masculine tailoring is rendered in soft, voluminous wools that both drape and conceal.
This blurring of lines between intimate and public, masculine and feminine, is a continuous thread in the brand’s narrative. It’s an approach that suggests a woman’s wardrobe isn’t a rigid set of rules, but a dynamic expression of her mood and character. The use of both muted pastels and bold, unexpected colours further illustrates this duality, proving that sophistication is found in the unexpected, and femininity is celebrated in all its contradictions.
