Mastery and creativity gracefully collide in Louis Vuitton’s latest Virtuosity High Jewellery collection, which celebrates both refined craftsmanship and original design, as well as the Maison’s core values: style, quality, and innovation. Since its inception, Louis Vuitton has earned acclaim for staying true to its heritage of thoughtfully designed products, and a commitment to the highest quality standards. Now, the Virtuosity High Jewellery collection, comprising over a hundred unique pieces, is presented through two thematic realms that perfectly reflect its essence: The World of Mastery and The World of Creativity.
With The World of Mastery emphasising heritage, precision, and architectural design, and The World of Creativity embracing fluidity and artistic expression, the Virtuosity collection invites us on a transformative journey of discovery, one that celebrates exceptional technique and boundless imagination, moving beyond traditional forms. The campaign, captured through the lens of Sølve Sundsbø, vividly conveys a bold metaphor centred on precision and craftsmanship. Cuban-Spanish actress Ana de Armas is the face of the collection, wearing these exuberant, timeless works of art.
De Armas first gained recognition for her role in the Spanish TV series El Internado (2007–2010), and later solidified her international status with films such as Blade Runner 2049 (2017), Knives Out (2019), No Time to Die (2021), and Blonde (2022) — the latter earning her an Academy Award nomination for Best Actress and making her the first Cuban to receive such an honour. Beyond her film career, de Armas is celebrated for her resilience and dedication to her craft, making her a perfect fit for a collection that highlights both mastery and creativity.
