It hasn’t even been a week since Loewe unveiled their Spring/Summer 2026 collection at Paris Fashion Week under the new creative direction of Jack McCollough and Lazaro Hernandez, and the House is already dropping another hit. This time, they team up once again with On. The result? Impeccable. Cloudsolo marks the first shoe co-designed by both brands, a perfect blend of their distinctive aesthetics, launching alongside a Fall/Winter collection inspired by the rhythms of everyday life.
The Cloudsolo is the kind of shoe you wish you had when wandering around a new city, walking miles because you have to see everything, only to realise by the pain on your feet that you picked the least comfortable pair in your wardrobe — classic. The sole made with Helion superfoam and a flexible Speedboard guarantees comfort, as if you weren’t even wearing shoes. The upper features Loewe’s signature pebble closure, On’s technical mesh, and a little logo on the side that merges the two Ls of Loewe and On into one sleek design. Oh, and forget about having to stop every five seconds to tie your laces because the sneakers come with adjustable elastic ones. The colour palette fits every personality, from neutral tones to vivid shades like turquoise, yellow, and green.
Life is unpredictable, but the clothes of this collaborative drop have you covered, accompanying you through every moment of the day. The collection carries touches of that luxurious tactility of Loewe’s runway DNA: flocked anoraks, cargo pants, and essential outerwear designed to mix and match for everyday life. Completing the looks are performance essentials like sports bras, T-shirts, leggings, and shorts, ready to move with you.
The campaign was shot by Ryan McGinley at the Faculty of Fine Arts at the university of La Laguna in Tenerife, Spain. The protagonists, dancers from the MazelFreten company, seem to fly on their Cloudsolos, moving with grace and lightness, transforming the streets into their stage and expressing a sense of freedom.
The shoes will be available from October 16 along with the return of the beloved Cloudtilt in new shades. Mark your calendars because, like Nancy Sinatra would sing, these shoes are definitely made for walking.
