Creative director duo Jack McCollough and Lazaro Hernandez pair the words “vital”, “thorough”, “sensual” and “pleasurable” with a volcanic landscape in the new Loewe Fall/Winter 2026 Precollection campaign, lensed by Talia Chetrit. The magical setting on the island of Tenerife is a natural continuation of their work in highlighting the relationship with nature — elements like water, fire, earth, air, and organic matter.
Starring House ambassador Isla Johnston as well as Eva Victor, Levon Hawke, and Seydou Sarr, the campaign showcases the House’s signature intense colours as well as the creative directors’ appreciation for architectural and geometric forms — both on the pieces and the images. This time, the campaign is lensed by Talia Chetrit, whose work feels perfectly aligned with Jack and Lazaro’s new vision.
Loewe’s approach preserves its athletic character: anoraks, Grip trainers and wraparound Speed Shield sunglasses. The bags appear as enduring design objects: the single-handle Amazona 180, now introduced in a medium size for women and an XL for men, sits alongside the Layer Flamenco clutch, the new Scarf bag and the refined mini Cala bag — pure Loewe leathercraft excellence.
Commenting on the release, Jack and Lazaro say: “This campaign continues our exploration of craft at Loewe as a rigorous yet joyful act. We were drawn to the elemental energy of Tenerife: its vigour, its drama, the way this ancient volcanic landscape can sharpen senses and instincts — much like how we think about making and wearing clothes.”
