In a world where almost everything seems to have its own place in our calendars, moving at your own pace can feel like a small act of rebellion. Meetings, deadlines, social plans, even moments supposedly reserved for doing nothing: they all get pencilled in. We’re constantly encouraged to make the most of every minute, as though time were something we needed to conquer. But what if following your own rhythm were actually the most natural thing in the world? That’s the idea behind Always Late, Never Sorry, the latest watch collection from Belgian brand Komono.
We won’t get into the debate about whether arriving late is rude or disrespectful. That’s another conversation entirely. What interests us here is the idea that everyone moves differently and that reconnecting with our own pace can be surprisingly difficult when everything around us seems to be accelerating. Sometimes, taking an extra five minutes to finish a conversation or simply do nothing is exactly what we need.
At METAL, we’ve been following Komono’s creative universe for some time. Its ongoing collaborations with students from the Royal Academy of Fine Arts Antwerp have shown us a brand willing to experiment, give space to emerging talent and approach accessories with curiosity. That playful spirit is very much present in this new collection, where a familiar everyday object becomes an excuse to question our relationship with time.
Meet Kate and Max, two characters who have little interest in letting the clock dictate their lives. Kate is never in a hurry, while Max sees no reason to apologise. The collection, which includes a playful reinterpretation of the iconic Max watch with a sleek metal finish, captures their carefree attitude with a little humour and plenty of personality.
Available online, in Komono stores and through authorised retailers, Always Late, Never Sorry invites us to reconsider something we rarely question: why are we always in such a rush? Perhaps the point is simply to remember that having a watch doesn’t mean we need to organise every second around it.
