Karl Lagerfeld Jeans teams up with Atelier Reservé, the Amsterdam-based indie brand renowned for its innovative approach to sustainable fashion, for a capsule collection that merges Karl Lagerfeld's iconic urban style with Atelier Reservé's distinctive aesthetic of repurposed materials and deadstock fabrics.
Inspired by Atelier Reservé’s reinterpretation of Karl Lagerfeld Jeans, the capsule collection takes a bold, nonconformist approach, delivering a vintage-inspired wardrobe reimagined with a modern edge. The resulting collection features fourteen genderless pieces, blending vintage and contemporary elements. From utility jackets and baggy jeans to hoodies, t-shirts, and denim accessories, each item showcases the collaborative spirit of the two brands.
A standout feature is the original artwork of Karl Lagerfeld’s portrait, accompanied by the tagline “Lové Karl,” symbolizing the mutual admiration and creative synergy behind the collection.The collaboration also highlights the Karl Cares strategy—a company-wide commitment to people, planet, and partnerships. This initiative reinforces the collection’s purpose, making a statement that transcends fashion and underscores a shared dedication to sustainability. The collection is already available to buy on the official website of Karl Lagerfeld.
