Karl Lagerfeld presents From Paris with Love for Spring/Summer 2026, once again featuring Paris Hilton as the face of the campaign. Photographed by Chris Colls inside the house’s headquarters at 21 Rue Saint-Guillaume, the images place the season in a setting that carries real meaning for the brand. Behind-the-scenes moments were documented by Thomas Dufour, offering a glimpse into the atmosphere of the shoot.
Hilton moves through the space wearing key looks and accessories from the Spring/Summer 2026 collection. The visuals shift between sharp black-and-white imagery and brighter, more relaxed scenes, creating a rhythm that feels natural.
Speaking about the experience, Hilton said: “Carrying out the production of the campaign at 21 Rue Saint-Guillaume was incredibly inspiring. Stepping into Karl’s world was a very personal experience and true to the DNA of both Karl and the brand. It was not about looking back but about being present in a space where his legacy continues to evolve.”
When we interviewed Hun Kim last October for METAL we asked him about choosing Hilton as the campaign’s protagonist. His response was open. “At first I wondered, is she really Karl? But the more I worked with her, the more I loved the idea.” For him, the decision was about connection rather than profile.
“Karl did not just hire people; he built a family,” Kim told us. He explained that Hilton’s relationship with Karl went back years and that mutual respect shaped this collaboration. “She did not just arrive saying she wanted to be a muse. We found each other through a deep connection and shared respect for Karl.”
Sean O’Pry leads the menswear offering, appearing both on his own and alongside Hilton, and accessories play a central role, particularly the return of the K Autograph line, which features hardware inspired by Karl’s signature.
