What happens when you mix the elegance and femininity of Dior with the rock-star spirit of Blackpink’s Jisoo? A beautiful campaign that merges grace with edge, beauty with attitude, delicacy with power. Lensed by Bibi Borthwick, the new Lady Dior campaign sees the Korean superstar sporting the latest models of the emblematic handbag reinvented by Maria Grazia Chiuri.
If last time it was Rosalía’s turn to embody the spirit of the Lady Dior, now the Maison is focusing on another of its global ambassadors for fashion and beauty: Jisoo. The powerhouse singer looks radiant in total black looks against a white backdrop, creating a stark contrast that works both visually and conceptually. In addition to her, the other stars of the show are, of course, the new models of the Lady Dior bag, a staple of the French Maison.
Be it in matte leather or in a glossier finish, or featuring multiple metallic details (like studs and piercings), the new Lady Dior models by Maria Grazia Chiuri exude a rockstar-like attitude that will sure empower anyone who carries it in their everyday life. However, at the same time, the sumptuous leather, the ‘Dior’ charms, and the exquisite cannage motif (a testament to the Maison’s ateliers’ savoir-faire) balance that edginess with a timeless elegance that is core to the Dior DNA.
