We sat down with Michelle Phillips and Johannes Conrad of studio Yukiko
to talk about their recent work for Sofa magazine
. When faced with the daunting task of realising Generation Z in print, the Berlin-based duo looked to the digital landscape as a source of inspiration. The result is a magazine with a truly eclectic feel; a mix of high and low brow content jumps out at the reader in a vibrant, pop style that takes the trashy teen magazine aesthetic into cyber-space. By looking at their own pasts and delving into the mind-set of Gen Z, Yukiko have captured a rebellious teen spirit with plenty of attitude. It’s loud, it’s unapologetic and it doesn’t care about labels.