Yes, compared to physical clothing, digital fashion is much easier to endlessly customise and is massively distributable, because it won’t be limited by many physical conditions. But you can still spend massive amounts of time and energy on creating a singular digital piece.
The experience of digital fashion is more for visual than functional, so it requires different skills and processes from physical fashion. I call some of my works digital couture because I specifically customised or adjusted the design for a wearer. In these cases, I choose the matchable textures and rendered the clothing according to the wearer’s body shape, body gesture, lighting, surrounding environment, and their whole vibe, etc. After that I use a computer generative method to compose the digital garment over their photos. All of these are the factors which would affect the final product, which means that there are lots of processes required. Normally I use more than five softwares to achieve all the aspects of a couture piece. It’s a one on one process and the piece is unique.