The yeule project has indeed occupied various different worlds, recently taking the form of an installation at London’s Southbank Centre, but also existing on Twitch, in Minecraft, and even the Big Apple. Each of the aforementioned realms have become places not for yeule to live vicariously as fantastical characters but are in fact platforms for their exploration of self, and the self in question is certainly one worth exploring.
So many artists are in love with the idea that their genre, or the nature of their music, is ‘hard to define’. Invariably, what this means is that they are too ashamed to use the conventional accurate descriptors for their music, as they feel that such an admission would reduce them into something bland, basic and, dare I say it, normal. yeule’s reputation as ‘hard to define’ is one of the few not born out of pretence. Even the name yeule is ambiguous. Perhaps yeule’s most endearing trait as an interviewee was their genuineness, each question prompted varying anecdotal digressions which only confirmed what their artistic output already suggested: yeule is unique not because they try to defy convention, but simply because they try to be themselves. It is refreshing for such originality to come so naturally, as it brings with it the added bonus of honesty.