After 12 years spent rising up Moscow's fashion editorial world –from being an assistant at L'Officiel Russia to becoming its fashion director, and then helping to launch Russian Tatler and Russian Dazed&Confused–, Andrey Artyomov started his own brand,
Walk Of Shame, which has already reached an international scale. Originally from Ufa, a city in Western Russia, Artyomov attributes his success to his roots, citing his high school Maths teacher among the inspirations.