Since the brand’s Parisian debut in 2002,
Wooyoungmi has cemented itself as a major global menswear contender. Despite being Korean, they found the French capital would fit better their aesthetic and growing ambitions. After years of continuous success, Madame Woo and her daughter – and co-creative director, Katie Chung – talk about the Wooyoungmi man, scuba diving, and striking a good balance.