Catch a moment, immortalize it and repeat it to the obsession. This is how visual artist Varvara Frol
resolves her art. Images’ power gives her the spell to immortalize magic moments and let herself be hypnotized (actually, her and us) by the GIF. She talks about fashion, art, design and photography, and she does it from her particular eye, which repeats fascinated that which inspires her, again and again. Thought, short, accurate and mimetic movements are enough for someone who assumes and understands the tech context in which we are living. What do GIFs have that other artistic formats don’t?