We’ve used the “High Class, Lo-Fi” as a line that defines the way we approach projects. We both started by creating our installations and constructing the sets ourselves or with a really small crew — interns at the beginning. When we hired graphic designers, they were chosen also for their skills in the workshop. We liked (and still like) to think of an idea conceptually and find a tangible solution to communicate it. In this digital era, we feel like using stylistic means of graphic design and art to implement our ideas spatially is what connects with our audience. This is where the Lo-fi came from.
The High Class line is about how we expect the result to be. Funnily enough, we’ve worked for a lot of technological clients — Apple, Google, Samsung, among others — and, as much as it feels like the hand-made and tactile approach to a story is something that connects with their audience, it also requires a sleek and polish result. The No kidding, well, this was just a line we added after our studio launch video. It was more related to the fact that we’ve smashed each other in the face with many objects to share our union as a duo!