I think that it started by experiencing how people reacted to what I was creating. Whether it was paintings, homemade clothing, a short film or music, whatever it was, I was just pushing this idea and I enjoyed noticing how it affected people in the same way. You can walk through a city that’s completely covered in graffiti, but if you see a GucciGhost on the wall, it would grab your attention. I just noticed that it made people curious, whether it was on social media or in real life, it made them interested, and I enjoyed that, so I kind of kept pushing the idea and expanding. I basically transformed my life and my surroundings into this Gucci thing where I was trying to put out positive vibes and create – because I always felt like it.
I started doing this and applying it to paper bags, a trashcan, or a jacket that I ripped apart, sowed up and painted. It’s like it was just fun to me –which it is–, but I always felt like it would apply and it would just take the right person to see it. Everybody was always saying, “you’re crazy, it’s never going to happen,” but I just kept on doing it, because I loved to do it. It was a fun art project, but in the back of my mind I believed so much in it that I made it real, and luckily the stars were aligned: creative director of Gucci Alessandro Michele discovered it and understood exactly what I was saying.