When we started no one was doing the same thing at that time. There was Colette and Dover Street Market had just opened, but they had more of everything and I’m not sure they sold online yet. We were selling what we liked: suiting from Margiela, UK grime records, sneakers… Mixing fashion houses with streetwear and printed t-shirts was not as common as it is today. Maybe we played a small part in the merge of fashion and streetwear in menswear, but of course we didn't think about it like that at the time. It was about to happen with or without us but now, when looking back, it's obvious that we had great timing.

I think the way we mixed brands and our styling was what set us apart. For us, Air Max sneakers were as important as the latest Jil Sander collection, and that resonated well with a lot of people. Our store in Malmö was a bit off the radar, but we managed to buy stuff that, at that time, was kind of ‘off limit0’ if your store wasn't high end enough. I think they were glad that a store far away in Sweden wanted to buy from them. If we were based in Paris it would've been impossible to buy, say, Comme des Garçons as they already had several stores and stockists there. So in a way, we could cherry pick what we liked. At the time, internet shopping was more for memory sticks and technological stuff rather than fashion.

Having a background in fashion definitely helped, but I guess most who start building a fashion brand sit on some kind of experience. Ever since the beginning we believed how we presented things was really important, but I guess you could say that we've used the design of others to build our own look. After a while we felt that we wanted to take it further creatively, and started working on the idea we've always had: making our own collection. All the years that we've worked with Très Bien before the collection made us confident in our own style, and it's important to have that shown in your work. We're also blessed with a fantastic team, people who have studied at Central Saint Martins and such.

Everything is under one roof. We've got the design studio, a photo studio, our office and warehouse all at the same ground floor in a functional building in the central part of Malmö. We basically take up like half a block. Design and production is separated from the retail part of the company. It's different teams, but we're a small company and we work close to one another. We want it all to be a bit blurred so that everything feels Très Bien, both the final product and how we work with it everyday.

The spring collection consists of approximately 90 styles, so it's much bigger now. We spend a lot more time developing our own fabrics; that's something we didn't have the possibility to do earlier on. I guess you could say that we get inspiration for our collection from who we've been working with and looking for external brands. We mix high and low, sportswear and high fashion and that goes for this season too. The spring collection reflects this in using fine materials that go with a sporty look.

Welcome was never intended to live forever, it was a temporary store in Stockholm and a collection we did a few seasons. It was a fun project based on our friendship with Our Legacy and who knows, but at the moment, no. But we're actually working on more items for the Merch line.

That's how we want Très Bien to be perceived, as an independent fashion house. Every part is important, the collection, projects that we work with, collaborations, stores and our e-store. I feel quite confident about our collection, we've got some great new stockists this spring. We know the collection sold very well in many stores carrying the line last autumn. But we're not aiming for world domination or to be part of a great trend of the moment – rather to take one step at a time and just keep on doing our thing.