Faye always talked about wanting a simple uniform, to design apparel for fellow designers and other individuals outside of the fashion industry. Simple lines, sculptured forms and finishes that push the boundaries of cutting and textiles as we know it. We work in an instinctive way. It was also a desire to create something that wasn’t enforcing a particular attitude onto the customer; we were fed up of being driven by trends.
Additionally, we believe the customer is becoming more informed and there is the desire of wanting to know where their garments come from. We are both passionate about British manufacturing, and wanted to pay homage in our collections to the industry, to tradesmen and craftsmen. We’re passionate about them, making sure everyone involved in the making of our clothes is acknowledged on our label: from the designer to the cutter, seamstress, presser and hand finisher.