I always felt like there aren't that many new ideas in the world and Air was one of them. The innovation came to us from outside, but we did something special with it. Initially, we didn't know what it was. We couldn't see it. And I had the chance to design something that allowed that to happen. But the reality is the teams of designers, developers, marketers, PR people, we're like an ecosystem and we feed off each other. And I think it's really cool to interact, and new ideas pop up. It's amazing to think back and compare it to what the reality is today and how we got to where we are. It’s through a lot of hard work and a lot of luck, and acting on our ideas.
Turning an idea into a reality is something not a lot of people get to do. I think that is what's cool about this company. We have aggressive, smart people that expect things to become a reality.