These photographers grew up in the economic and social crisis of the recent last years, living in the forefront of the “sea-change” of the fashion industry and the way of doing photography. In the early 2000 we experienced the advent of digital photography, and today, the return to analogue gear and feel. Historically, fashion photography aimed at showing styles and trends of the designers’ collections, with a primary commercial purpose, but today the young photographers want to express themselves through their aesthetic and their personal world. Less luxury, less appearance, more intimacy, more substance.