TheOpen Product is a Korean contemporary brand helmed by sister duo Boyoung and Jiyoung Kim. The collection is filled with easy but unique items and the brand reflects the constant changes of modern times. With TheOpen Product, we evolve the brand’s online presence by connecting with customers on social media and building strong customer relationships. On the brand’s website, we have stated that TheOpen Product reflects the constant changes of modern times. Korea could be a tough market to do so, however we find our uncomplicated interpretation easily attracts customers who seek self-expression.

We were observers of the fashion industry from a distance. Neither of us went to a fashion school to study fashion and both had careers far from the fashion industry. Meanwhile, we had noticed some aspects of Korean fashion that didn't fulfill our needs. In other words, TheOpen Product is the brand that fulfills and satisfies us.

We share similar tastes in fashion but tend to have different tendencies in other aspects. That is where we conflict. However, being sisters means we could discuss without any hesitations. All we do to plan and direct the major parts of the business together is talk.

Our very first campaign in Hong Kong began with the pandemic [in 2020]. The pandemic situation, of course, worried us, but we could launch the brand because it was just a beginning stage. Looking back, it was a relief that the brand had not already grown. Also, we believe the Korean fashion industry was well-prepared - both sellers and consumers were accustomed to online shopping in Korea.

We are very glad and grateful for those strong women, who are everyone’s muses and fashion icons, chose our brand. It is very exciting to build the brand’s image with those women representing the times.

As I mentioned, it is correct that we create easy yet different pieces. We often get inspired by friends and people on the street. For instance, women also like to wear comfortable pants like men’s streetwear, but Korean brands tend to unify female images of women’s fashion in stereotypical ways. Womenswear also can be beautiful and chic yet easy and comfortable.

We have always been inspired by ‘90s fashion. In the 1990s, with the rapid development of media and technology, we believe all cultural elements coexisted. 2000s-style silhouettes also come from the 90s. Looking forward to the 2000s, it was almost like a fantasy world. TheOpen Product’s key colour is green. However, as you have noticed, we repeatedly use earth tones to emphasize the main colour of the season.

When we collaborated with Adidas, we focused on sharing one mood - having two brands in one frame to coexist instead of one brand overtaking another. Through the New Era collaboration, we followed the vision of the two directors who love summer in easy and different ways.

We must say that the next step has to be an offline store. We would like to put all the essences of the brand into a space to deliver the brand’s story better. Our next step will be very attentive.