New York-based artist Tama Gucci, born Kymani Floyd, is a cultural force. The Miami native is both a singer and producer, a DJ, and a designer of the Telfar endorsed Tama’s Corner, his line of camp and political garms. While shifting between these creative identities might prove taxing for some, Tama Gucci pulls it off with ease, and in doing so has transformed his DIY ethos for the global stage. After going viral on Twitter with his emotional reworking of Blueface's Thotiana, in 2019, which he recorded in his bathroom, the artist has been making a name for himself as a producer of an honest and uniquely engaging style of R&B music. The style of which is steeped in pop culture and internet references, an embrace of virality that Tama displays on his own platforms, where memes, gym selfies, and takes on Nicki Minaj’s career all co-exist; as everything is Tama live and direct.