They open up infinite possibilities of visuals by merging different fields of design such as lighting, sculpture, and painting, to name a few. I would say I pursued this creative path in the order of Graphics, Photography, Art Direction, and then 3D Motion.
Photography advanced my understanding of visualising objects within a certain frame. A picture is essentially converting something from 3D to 2D, and once I came to terms with that, I realised the freedom an extra dimension gives me in design. As an art director, this freedom was crucial to unlocking even the most whimsical and glamorous of ideas. It is exciting to continuously evolve and develop my own visual language.