Our friends actually have a great impact on how we work and what we like. We made a lot of new friends along the way and it feels like we are making more and more friends with every job and collaboration we do. Inspiration and influence for our work in general can come from all different kinds of places, whether it is nature, movies, music or just looking at the most usual things in our everyday life until you find something unique in it.

Fortunately, most of the brands and clients choose to work with us specifically because they value our very own approach to things and our specific aesthetics. We’re in a comfortable position to be able to discuss concepts and ideas basically on eye-level with all our clients.

Yes, definitely. If the client or the brand IS against our core values and don't match our world view in general, we usually don’t hesitate to decline the job. It is very important for us to create something we can support.

It depends on the requesting client, project and its purpose, but usually we are free to create our concepts and ideas. One of the most important reasons for us to accept a project in the first place is that we are internally satisfied with the treatment.
For example, with Dior, it was clear from the beginning that this project is not about creative freedom but about technical and aesthetic precision, since it is the design of Hajime Sorayama, and we had to realize the 2D graphics as 3D animation. With Valentino, on the other hand, we were somewhat freer. One of Valentino’s signature objects for their recent collection were bright flowers, which we then used as a guideline for colour and ecstasy. They trusted us with concept ideas and the animations, and let us work freely.

Mainstream marketing in its core will always stay mainstream marketing. At the moment though, it seems to be like a trend especially for bigger brands (not only the fashion industry) to explore new ways of creating content, such as CGI-animated lookbooks, stills or videos. So yes, the aesthetic has changed quite a bit while the basic goal to sell stuff in the most appealing way and up-to-date at the cutting-edge of time remains. After all, it is a difficult balance between capitalism and artistic freedom which makes it rather impossible to really infuse marketing with a true artistic approach. That’s why we also prefer to do editorial artwork solely on our own without limitations in addition to our commercial work.

The fact that we’ve known each other for such a long time is definitely an advantage in terms of knowing the person that you are working with on a deep, personal level, so it is easy and comfortable to communicate within the group. We see ourselves as a unit and try to push each other as much as possible to make sure that everyone is satisfied with the outcome.

The pandemic has significantly increased the demand for CGI. We had several requests from major fashion houses, in which we first had to start an explanation dialogue of what CGI is and what is possible to create within a proper amount of time and budget. It was an important lesson for traditional fashion houses to learn that CGI is not necessarily faster or cheaper.

Yes, definitely. We like to work with our clients on a regular and more familiar kind of base where everyone involved is on the same page and has fun creating the best possible content. With long-term partnerships, it is also easier to understand what the client is aiming for when they ask us to create something for them.

One of the highlights this year was the collaborative artwork we did for the Moncler Genius x Will Smith campaign with photographer Daniel Sannwald. Due to overlapping schedules, we weren’t able to shoot the images and video in person, so we had to readjust and use a 3D scan of the head of Will Smith in combination with a body double we 3D-scanned in a full Moncler outfit. The head and body were merged digitally and placed into different CGI scenes to create the hero video for the campaign and launch event. The 3D scanning process as well as working with Will and Daniel was a lot of fun, and we learned many new things we can now use in future jobs.

We are very happy to be able to work with Kali Uchis on her new album. In general, we enjoy working with musicians because they always have good creative input. There are a lot of musicians we would like to work with in the future: Daft Punk, Travis Scott or Haftbefehl, for example.

We do not want to commit ourselves to one medium; we want to do and try out as much as possible and whatever we enjoy. When it comes to commercial work, the customer has a lot of influence, but when it comes to art, we are completely free in the design. And this is what we love and appreciate the most at the end of the day.

We want to position ourselves even better in the art scene, in terms of exhibitions, etc. We also want to expand our own ‘merch’ and fashion designs, which is why we are already talking to a few brands about possible collaborations.