To have the talent of portraying great narratives through fashion collections is not for everyone. But this is evidently possible for the emerging London-based designer Steve O Smith
, whose brand is at the same time his initials and an emergency call: SOS. But wordplay is something he loves, as he also proves in his latest collection, titled Mayday Mayday Mayday
, referring to both the distress call and the pagan mayday celebrations. We talk with him about studying in the states but moving back to London, his historical references to create contemporary clothing, and what’s next in his career.