The twenty-six year old designer is fascinated by the boundary between beautiful and vulgar. You have to see the humour in her collections to understand where it comes from. Hardeman is mainly focussed on denim, and they want “jeans to play the role of the ultimate example of social conformism”. With her collections, Hardeman tries to break free from conventions.
Hardeman is working hard to cause social change and to transcend social norms. With her cast of models she hopes to challenge what is perceived to be beautiful, “by tackling traditional stereotypes so the standards of the fashion industry will change”. We had the opportunity to ask Sophie all about her collections, her vision and her success.