We reveal the next month’s secret gigs in a newsletter. People click on the city of their choice. If there is room for them to come, they are confirmed and get the secret address the night before. The event is in someone’s home – so they are requested not to share the email . They do not know who will be there nor who will play.
They love it – it challenges them as it’s so intimate there is nowhere to hide. And the audience respects the music totally – and unlike most other gigs - it’s quiet.
Every genre imaginable – folk, indie, beatbox, spoken word , classical – even heavy metal.
We just find three acts that we like and encourage them to strip back their set and make it work in a living room. We try to find a range of acts – different genres across one night – to expose people to something they might not seek out normally.
Difficult question – I think it’s actually very similar – when you squeeze 40-70 music lovers into a living room – any living room across the world, it makes for a sensational atmosphere to savor music.
Haha – it's usually a bedroom.
Spread the word about the music you discover and love that night.
We hope that one day any gig around the world has an audience of people who respect the music – at a Sofar or anywhere.